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Research papers

Online advertising

This paper examines the theoretical and practical principles of on-line advertising via the Internet. It addresses fundamental issues raised by this increasingly consequential, emerging area of business and presents solutions developed by a European...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Hendrik Dohmeyer
January 1, 1997
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Citation

Dohmeyer, H. (1997a, January 01). Online advertising . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/online-advertising-


Research papers

User acceptance of online-services

On the fast developing "Information Highway" market testing methods for the acceptance of Online Services will gain an increasing importance. While all services are using a graphic user interface (Windows) a real acceptance test can only be realized...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Anton Lohmann
Company: GfK
September 1, 1996
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Citation

Lohmann, A. (1996a, September 01). User acceptance of online-services . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/user-acceptance-of-online-services-


Research papers

Online services

The paper discusses the importance of new media "online" in respect to market research and describes the problems of conducting surveys for collecting media data with the use of online services. The differences between online- and offline research...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Wolfgang Bogner
Company: Target Group GmbH
September 1, 1996
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Citation

Bogner, W. (1996a, September 01). Online services . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/online-services-


Research papers

Measuring real time viewing as a modifying factor in the television industry the Chilean case

The development of the Chilean television industry in the past years runs parallel to two important phenomena: on the one hand, changes introduced in the TV regulatory framework made it possible to introduce cable television, and on the other a...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Elias Selman Carranza, Patricio Moyano Galdames
June 15, 1996
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Citation

Carranza and Galdames (1996a, June 15). Measuring real time viewing as a modifying factor in the television industry the Chilean case. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-real-time-viewing-as-a-modifying-factor-in-the-television-industry-the-chilean-case


Research papers

The use of direct access viewdata panels for media research

This paper describes how AGB Cable & Viewdata have applied a high tech data capture vehicle (Videotex) to media research. Panels are already established using Videotex terminals to allow respondents, on-line to a computer, to complete diaries or to...

Catalogue: Seminar 1986: New Developments In Media Research
Authors: John Clemens, Tony Taylor
June 15, 1986
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Citation

Clemens and Taylor (1986a, June 15). The use of direct access viewdata panels for media research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-direct-access-viewdata-panels-for-media-research


Research papers

The use of international online databases in competitive analysis

Online databases extend the researcher's range of sources so greatly that they cannot be ignored both as a tool in competitive analysis and as a means of keeping abreast of the world's literature on technical and business aspects of the...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Janet Matthews
February 27, 1985
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Citation

Matthews, J. (1985a, February 27). The use of international online databases in competitive analysis. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-international-online-databases-in-competitive-analysis